Financial Decision Cockpit

Export-KA2

Customer deep-dive · Jun 2026 · Tier 1 · Heavy-Duty Containers

Sales Head skill
Jun 2026

This week, Export-KA2 ran at 89% of plan — a RMB 5M revenue shortfall — with ASP -2.0% QoQ and OTIF 92.5% (5 late). The biggest risk is Attainment 89% vs plan1, driven by qualification slip on premium litho-k3 holding back ramp volume. Next, Critical complaint Q-241: Print registration drift (0.9mm vs <0.4mm spec)2, driven by plant-3-chengdu recycled liner supplier-2 moisture variance. Next, Defect 400 PPM3, driven by process capability drift at supplying site. Focus next on commercial recovery — lock volume allocation & renegotiate shortfall.

  • Attainment slipped -1.2pp to 89%
  • OTIF down -0.7pp to 92.5%
  • Open complaints rose by 1 to 4
  • FG inventory built 5 days to 24 DOH
  • 1 qualification(s) flagged at risk — RMB 28M/yr exposed
  1. P1Print registration drift (0.9mm vs <0.4mm spec) — Lot quarantine + supplier escalationOpen
    Owner:Due:Impact:
    Why:ComplaintCRITICAL · Q-241Claim exposureRMB 2.8K
  2. P1Recover Premium Litho-K3 (Export-KA2 internal schedule slip)Open
    Owner:Due:Impact:
    Why:NPI statusDELAYEDRevenue at riskRMB 28M/yr
  3. P2Close CAPA for Board warp 4.8mm vs <4.0mm specOpen
    Owner:Due:Impact:
    Why:ComplaintMAJOR · Board warp 4.8mm vs <4.0mm specRoot causePlant-3-Chengdu
  4. P2Lift OTIF to 97% — 5 late shipment(s) to clearOpen
    Owner:Due:Impact:
    Why:OTIF92.5%Late shipments5

Week-over-Week Movement

0 improved6 worsened· Jun 2026 vs May 2026
Attainment-1.2pp
89%
from 90% last week
Revenue-5M
RMB 41M
from RMB 47M last week
ASP QoQ-0.4pp
-2.0%
from -1.6% last week
OTIF-0.7pp
92.5%
from 93.2% last week
Open complaints+1
4
from 3 last week
FG inventory+5d
24d
from 19d last week

Biggest Drivers

  • Attainment 89% vs plan — Qualification slip on Premium Litho-K3 holding back ramp volume
  • Critical complaint Q-241: Print registration drift (0.9mm vs <0.4mm spec) — Plant-3-Chengdu Recycled liner Supplier-2 moisture variance
  • Defect 400 PPM — Process capability drift at supplying site

Automated Risk Signals

7 flags · worst-first
RevenueMISS

Attainment 89% vs plan

Driver: Qualification slip on Premium Litho-K3 holding back ramp volume

Focus: Commercial recovery — lock volume allocation & renegotiate shortfall

QualityMISS

Critical complaint Q-241: Print registration drift (0.9mm vs <0.4mm spec)

Driver: Plant-3-Chengdu Recycled liner Supplier-2 moisture variance

Focus: 8D containment + Lot quarantine + supplier escalation (owner VP Quality)

QualityMISS

Defect 400 PPM

Driver: Process capability drift at supplying site

Focus: Tighten SPC limits; verify incoming liner moisture

NPIMISS

1 qualification(s) at risk — RMB 28M/yr exposed

Driver: Export-KA2 internal schedule slip

Focus: Recover Premium Litho-K3 to protect ramp window

PricingAT RISK

ASP -2.0% QoQ

Driver: Price-down pressure outpacing premium mix shift

Focus: Accelerate premium qualifications to defend blended ASP

FulfillmentAT RISK

OTIF 92.5% vs 96% target · 5 late

Driver: Production schedule slip / raw-material coverage gap

Focus: Expedite open POs; confirm OTIF recovery plan with supply planning

RelationshipAT RISK

Satisfaction 3.6/5

Driver: Repeated quality issues eroding confidence

Focus: VP-level account visit + joint improvement plan

Revenue
RMB 41M
Plan RMB 46M
Attainment
89%
vs plan
ASP QoQ
-2.0%
¥6.64/m²
OTIF
92.5%
5 late
Satisfaction
3.6/5
PPM 400

Revenue: plan, actual, forecast & last year

Export-KA2 — monthly RMB M · actual bars turn amber/red below plan · forecast next 3 months

Commercial & Financial

Jun 2026

Revenue (actual)RMB 41Mplan RMB 46M
Attainment89%
ASP¥6.64/m²-2.0% QoQ
Share of wallet45.1%
ChannelExport100% of revenue exported
FX exposureRMB 41Mexport revenue at FX risk
ContractRenewal At Riskends 2026-09
AR balanceRMB 80MDSO 58 d

Fulfillment & Inventory

Jun 2026

OTIF92.5%target 96%
Late shipments5
Volume6,243 KSqMplan 7,002 KSqM
FG stock4,994 KSqM24 DOH
Aging >60d3.3%

Quality & NPI

Jun 2026

Satisfaction3.6/5
Quality PPM400
Open complaints41 crit / 2 major
Claim costRMB 0M
NPI pending10 delayed
NPI rev at riskRMB 4M

Qualification Pipeline

NPI projects & revenue at risk

ProjectProductPhaseTarget MPStatusRev at riskDelay reason
Premium Litho-K3Premium litho-laminated displayLine Trial2026-Q3DELAYEDRMB 28MExport-KA2 internal schedule slip

Complaint Tracker

Root cause linked to originating site

IDIssueSeverityAge (d)Root causeSiteOwner
Q-241Print registration drift (0.9mm vs <0.4mm spec)CRITICAL22Plant-3-Chengdu Recycled liner Supplier-2 moisture variancePlant-3-ChengduVP Quality
Q-238Board warp 4.8mm vs <4.0mm specMAJOR15Corrugator wrap-arm control under-performing at Plant-3-ChengduPlant-3-ChengduPlant-3-Chengdu QA Mgr

4-Week Execution Plan

Weekly focus & status

WeekDatesFocus / planOwnerStatus
Week 1Jul 2026 1–78D containment for Q-241 — isolate affected lots, ship replacementVP QualityIN PROGRESS
Week 2Jul 2026 8–14Premium Litho-K3 qualification — submit Line Trial data packageGrace Wang (NPI Lead)AT RISK
Week 3Jul 2026 15–21Root-cause CAPA closure for Q-238 at Plant-3-ChengduPlant-3-Chengdu QA MgrIN PROGRESS
Week 4Jul 2026 22–28Commercial recovery — price/volume negotiation to close attainment gapKevin Zhao (Account Mgr)AT RISK

Major Milestones

Upcoming commitments

MilestoneTargetOwnerStatus
Premium Litho-K3 → Line Trial sign-off2026-Q3NPI LeadDELAYED
Q-241 corrective action verifiedJul 2026 21VP QualityPENDING
Contract renewal — Renewal At Risk2026-09Account ManagerREVIEW
Sep 2026 volume commit (7,002 t plan)Sep 2026Supply PlannerPLANNED

Action Plans

Prioritised for the next 4 weeks

PrioActionOwnerImpactDue
P1Print registration drift (0.9mm vs <0.4mm spec) — Lot quarantine + supplier escalationVP Quality · Kevin ZhaoRMB 2.8K claim exposureJul 07, 2026
P1Recover Premium Litho-K3 (Export-KA2 internal schedule slip)Grace Wang (NPI Lead)RMB 28M/yr at riskJul 14, 2026
P2Close CAPA for Board warp 4.8mm vs <4.0mm specPlant-3-Chengdu QA Mgr · Grace WangPlant-3-Chengdu root causeJul 21, 2026
P2Lift OTIF to 97% — 5 late shipment(s) to clearDavid Chen (Supply Planner)OTIF 92.5%Jul 14, 2026
P2Close revenue attainment gap vs planKevin Zhao (Account Mgr)89% attainmentJul 28, 2026
P3Reduce DSO — collect on RMB 80M ARHelen Xu (Finance)DSO 58 dJul 28, 2026

CRM Engagement Records

Logged sales engagement · Jun 2026

  1. 2026-06-26Meeting· VP ProcurementGrace Wang

    Confirmed H2 tender cadence; volume commit review to start next month.

  2. 2026-06-22Feedback· Quality DirectorGrace Wang

    Escalated Q-241: Print registration drift (0.9mm vs <0.4mm spec). Customer requesting remediation plan & credit.

    Relationship at risk — unresolved critical complaint

  3. 2026-06-18Visit· R&D LeadMia Liu

    Premium Litho-K3 qualification review — customer wants Line Trial data before next window.

    RMB 28M/yr hinges on this qualification

  4. 2026-06-14Call· Supply Chain ManagerGrace Wang

    Complaint about 5 late shipment(s); expects OTIF recovery plan.

    Fulfillment dissatisfaction building

  5. 2026-06-08Visit· Purchasing HeadGrace Wang

    Presented VMI joint-inventory proposal; customer interested, wants draft this month.

  6. 2026-06-03Email· Category BuyerMia Liu

    Shared quarterly ASP benchmark; flagged price-down expectation for next cycle.

Account Engagement Risk Board

Owner Grace Wang · cadence & signals

Last contact
2d ago
Activities (mo)
6
Open commitments
1
Exec coverage
Yes
  • Open commitment: Open commitment — VMI draft due — from Visit on 2026-06-08
  • Sentiment signal: Relationship at risk — unresolved critical complaint
  • Sentiment signal: RMB 28M/yr hinges on this qualification
  • Satisfaction decline: Score 3.6/5 — churn watch